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PlantEurope

European Network for a Plant-Based Diet

Friky. Producing vegan products.

Friky creates its own soy milk, such as butter, ice cream, cheese, etc. The company wants to show that plant-based food can be very tasty.

What, when and who?

My name is Nina, I am the founder of this production company. I founded it in 2016. The initial idea was to create a cool plant-based milk, which was not produced in our country. Then we didn't limit ourselves to one milk and realised that we could create vegan dairy products using our own soy milk, such as butter, ice cream, cheese, etc.

Background and goals

The main goal is to make really high quality and tasty vegan products to show that plant-based food can be very tasty and even tastier than traditional food. At the moment we are already producing very tasty products from quality ingredients. Perhaps the most delicious in our country. Our product is fine-tuned, the quality is stable and we are careful in choosing all ingredients. Our customers are not only vegans, but also people on a traditional diet, because we make really delicious products.

 

Learning together

How were you able to finance your work?

Our funding is the founder's personal income earned and accumulated from past work. We have not attracted any investments.

What hurdles and obstacles did you encounter along your way and how did you deal with them?

There are a few obstacles:

  1. Working with retailers. Managers do not quite understand the exclusivity of the product, but after a tasting they gladly take us to the shelf.
  2. Pricing: Due to the fact that a lot of manual labour is involved in production, the price is considered high for many people. But a good product always costs a lot.

What have you had particularly good experiences with? What recommendations would you like to share with other actors?

There are pros and cons everywhere. On marketplaces and in retail, there are good sales volumes, but it takes a long time to agree by contract. In local vegetable stores it goes faster, they immediately understand the value of the product and how to sell it. The most important thing we have realised is that a good product will always be bought, and a mediocre will be bought once. That is why we emphasise quality and, as a result, repeat sales.

Are there any tools or other forms of support that have played a role for you?

We evolved through "adobe" - bloggers and regular people told each other about us on social media and that is how we developed a very cool and loyal audience.

Where do you see yourself/your organisation in a few years? How do you rate your future prospects?

We want to build a factory with full automation to reduce the human factor and produce more products. So we are expanding to the whole country, we will be in every store close to people’s houses. And then we want to export to other countries. Or even open factories in Europe, because this kind of product should be available to all people on the planet. In the factory we want to produce all kinds of dairy products, baked goods and chocolate.

What are your demands for politicians?

More support for this type of product.

 

Exchange and support

Are you involved in one or more networks or partnerships?

We often partner for different promotions with our contractors.

Contact

Organization: Friky

You can email us: 89258664726(at)mail.ru, friky.milk(at)gmail.com or call us+79258664726 or find us on instagram friky.food

© Nina Datashvili

Company
Ernährungsweisen / Esskulturen
Produktion