What, when and who?

Plant Potential was launched in 2022 by the Albert Schweitzer Foundation.

Background and goals

The consumption of animal products needs to go down and consumers want change – for reasons of health, environmental protection, global food justice and ethics. Food companies are key players when it comes to accelerating this necessary protein shift, by diversifying the resources in their supply chains and increasing the proportion of plant-based products. This seemingly easy-to-solve situation is often met with a desire for change by the food industry, but also with great uncertainty, a high demand for knowledge and sometimes a lack of effective prioritization.

We are committed to equip our corporate partners with practical and effective measures for a result-oriented diversification path and sustainable change. Through Plant Potential, we provide consultations, practical resources and networking opportunities. We work with companies to define ambitious and realistic goals, identify quick win measures to create convincing sales results as well as effective roadmaps for more complex transformations. Throughout the process, we ensure effective impact evaluation. Popular actions from our toolbox include plant-based default, recipe improvement, price parity as well as marketing measures and lowering food waste. Corporate partners can choose when and how to make the collaboration public – and we believe our program will lead to successes that companies will be excited to talk about.